Winners do!

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- Bruno Gideon

One evening my friend Janice and I were talking about success in business. She put into one sentence a thought that some writers take whole books to express. Here’s what she said: “A winner is someone who does what a loser doesn’t.” An example springs to mind. A loser sees a customer waiting for service and thinks, “I’m not responsible for that part of the store.” He leaves the customer stewing – and building a case against ever shopping there again. A winner takes action with a smile and a brief comment: “Sorry to keep you waiting. Someone will be with you shortly.” This approach not only makes customers feel comfortable, it also helps them forge a bond of loyalty to the store.

You may delay, but time will not.
– Benjamin Franklin (1706-1790)
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Whatever you do might be insignificant, but it is very important that you do it.
– Mahatma Gandhi (1869–1948)

The way to secure success is to be more anxious about obtaining it than about deserving it.
– William Hazlitt (1778–1830)

Winners see possibilities all around them while losers are otherwise engaged, gazing at their navels. Winners see the problem and act. Unfortunately for them, losers don't see the problems as opportunities for action. Here’s a good example of this from my book Don’t Take No for an Answer!

Two employees of a shoe factory were sent by their director to Africa to investigate the possibilities of opening up a branch office. One wrote in his report, “Nothing doing, here they all go barefoot.” His colleague began with the words, “Huge potential . . .”

Which one of these men do you think will win?

- Bruno Gideon